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IndySHRM Webinar: Communicating HR and Benefits to a Distracted World – Open Enrollment and Beyond
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When: Thursday, September 17, 2020
11:30 AM
Where: United States
Presenter: Karl

Online registration is closed.
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HR isn’t simple, and COVID-19 makes it more complex. We handle complicated people issues and are faced with multiple audiences with very short attention spans. In this fast-paced session, our speaker outlines HR communication issues on the horizon, and then share ways to get employee and new hire buy-in using updated communication methods. Most importantly, we will discuss “next step” methods for reaching a distributed workforce with Open Enrollment, including the distributed workforce that is emerging in many of our work lives.

We will

  • review fresh survey data from SHRM research
  • apply advanced communication methods from the world of marketing and sales
  • agree on advanced metrics to measure success or failure

Key takeaways

  • It is getting tougher to sell ideas. All audiences have higher anxiety levels, shorter attention spans, and are becoming very selective about the messages they will “hear”
  • A quick review of basic motivational theories provides the learning foundation. To break through the barriers, we review the theories behind personal motivation.
  • Adjust your message and use of technology to their style. Learn concise, practical skills that work with each population.
  • Consciously branding yourself is vital. The first point in getting others to see HR as credible is the development of a strong, positive brand.
  • Who are your clients? Recognize that individual departments have shifted. All of these points are illustrated with case studies and vignettes from modern business life.

BoCK Competencies Discussed:
People: Employee Engagement & Retention

Program is certified for 1.25 SHRM and HRCI credits.

Instructions on how to join the meeting are included in the confirmation email sent to you after registering.



Karl J. Ahlrichs, SPHR, SHRM-SCP, CSP

Karl Ahlrichs is a business development professional for Gregory & Appel, working in multiple industries. He is a national speaker, author and consultant, presenting on the people issues in all industries, and is often quoted in the local and national media.

Karl’s experience is perfectly suited to times of great organizational change. He has decades of strategic consulting to all industries, using risk management and good organizational development theories to bypass “best practices” and move directly to “next practices”.

Karl is a CPE presenter for the AICPA, and for more than a decade he was the Program Chair for the Indiana SHRM annual conference. He has been a regular contributor to The Journal of Accountancy, and for more than 20 years he has facilitated an invitation- only CFO Roundtable for Central Indiana.

He is a member of SHRM, the Association for Psychological Type, and the National Speakers Association. Karl joined Gregory & Appel in 2010 after serving as a founding partner of ExactHire, a human resources services firm.

Prior experience was as a Senior Consultant for Professional Staff Management, and earlier he was in Business Development in the Indianapolis office of Marsh & McLennan, and Vice President of Right Management Consultants. At those firms, his clients included Roche Diagnostics, Boeing, Apple Computer, and Frito Lay.

Karl has been named the SHRM Human Resource Professional of the Year for the State of Indiana. He has presented at the Annual SHRM Conference every year since 1997, and holds the Certified Speaking Professional (CSP), SHRM Senior Certified Professional (SHRM-SCP) and Senior Professional Human Resources (SPHR) certifications.


Thursday, September 17, 2020

11:30 am: Meeting opens 
11:45 am: Breakout rooms on discussion topics 
12:00 pm: Announcements and introductions 
12:15 pm: Program begins 
1:30 pm: Program concludes


Members: $30
Non-members: $40
Flat-Rate Program: $0